Nielsen Norman Group

Nielsen Norman Group

“We are a UX research and consulting firm trusted by leading organizations world-wide to provide reliable guidance on user experience.”


Founded by Pioneers of User Experience

Our founders, Jakob Nielsen and Don Norman, are recognized around the world for their leadership in defining the field of UX. Together, they founded Nielsen Norman Group, an elite firm dedicated to improving the everyday experience of using technology.

  • Don Norman: Author of the watershed book The Design of Everyday Things and coined the term “User Experience” in the early days at Apple.

  • Jakob Nielsen: Author of the quintessential usability checklist 10 Usability Heuristics and an early champion of usability testing,

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