Founded by Pioneers of User Experience
Our founders, Jakob Nielsen and Don Norman, are recognized around the world for their leadership in defining the field of UX. Together, they founded Nielsen Norman Group, an elite firm dedicated to improving the everyday experience of using technology.
Don Norman: Author of the watershed book The Design of Everyday Things and coined the term “User Experience” in the early days at Apple.
Jakob Nielsen: Author of the quintessential usability checklist 10 Usability Heuristics and an early champion of usability testing,
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