Two large avalanche crowns seen in Colorado’s San Juan Mountains after heavy snowfall in March, 2019. PHOTO: Scott DW Smith | LOCATION: Silverton, CO

#Avalanche: In a world obsessed with social media, avalanche centers are relying more and more on the attention-grabbing platforms to better equip backcountry skiers

“Originally, we looked at social media very much as another way of disseminating the forecast,” said Ethan Greene, director of the CAIC. “We still do that, but have been using it more to engage people and try to get out information about current conditions as well as broader education out to people. It’s been a good way for people to ask questions, and we’ve done our best to address those questions.”

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