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The Top 10 Things Executives Should Know About Software

Communications of the ACM, July 2019
By Thomas A. Limoncelli

“In 2011, Marc Andreessen wrote an article predicting, ‘Software will eat the world.’ By that he meant two things: First, many traditional businesses are being replaced by software companies. Second, all other companies are finding the value they deliver is increasingly a result of software.

When Andreessen wrote his article none of the 10 biggest companies (by market value) were in software-driven businesses. Today, six of the 10 biggest companies are primarily driven by software. The others are ripe for a transformation.”

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