Amazon Alexa and the Search for the One Perfect Answer
Wired.com, February 18, 2019
By James Vlahos
“Reaching position zero requires a wholly different strategy than conventional SEO. The importance of putting just the right keywords on a web page, for instance, is declining. Instead, SEO gurus try to think of the natural-language phrases that users might say—like “What are the top-rated hybrid cars?”—and incorporate them, along with concise answers, on sites. The hope is to produce the perfect bit of content that the AI will extract and read aloud.”
Amazon Alexa and the Search for the One Perfect Answer Read More