shopper with shopping cart standing in a target, illustration - Credit: TC Group Solutions

Tracking Shoppers

Most people are aware that if they use the Internet, social media sites, or electronic payment systems, their activity is tracked, thereby creating a digital footprint and roadmap that can reveal a significant amount of personal data and activity patterns. Online retailers and marketers are leveraging (some may say exploiting) this treasure trove of data, helping them craft advertisements and marketing messages that specifically target consumers in the hopes of driving sales, or creating a deeper level of engagement with customers.

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