Nielsen Norman Group

Brand Is Experience in the Digital Age

Nielsen Norman Group, July 3, 2016
Branding, Interaction Design
By Kate Kaplan

“Summary: While branding has been around since people began buying and trading goods, the definition has evolved in the Digital Age. Consumers now have a wider range of interaction with companies and greater choice in product selection. Today, brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.”

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WCAG 2.1 Web Content Accessibility Guidelines

Web Accessibility Initiative

The World Wide Web Consortium’s (W3C) commitment to lead the Web to its full potential includes promoting a high degree of usability for people with disabilities. The Web Accessibility Initiative (WAI) is an initiative of the W3C.

WAI develops its work through W3C’s consensus-based process, involving different stakeholders in Web accessibility. These include industry, disability organizations, government, accessibility research organizations, and more.

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