Nielsen Norman Group, January 17, 2016
Writing for the Web
By Hoa Loranger
“Summary: The right words can make or break trust; they affect your tone of voice and how people perceive your site.”
Cringeworthy Words to Cut from Online Copy Read More Nielsen Norman Group, August 16, 2015
Mobile & Tablet, Navigation
By Amy Schade
“Summary: Mobile sites that use the hamburger or three-line menu need to support navigation activities throughout the site, in case users don’t locate or use the main site navigation.”
Supporting Mobile Navigation in Spite of a Hamburger Menu Read More Nielsen Norman Group, February 21, 2016
Branding, Visual Design, Web Usability
By Kathryn Whitenton
“Summary: Users are 89% more likely to remember logos shown in the traditional top-left position than logos placed on the right.”
Website Logo Placement for Maximum Brand Recall Read More Nielsen Norman Group, May 4, 2014
Mobile & Tablet, Web Usability
By Amy Schade
“Summary: Responsive design teams create a single site to support many devices, but need to consider content, design and performance across devices to ensure usability.”
Responsive Web Design (RWD) and User Experience Read More Nielsen Norman Group, June 26, 2016
Design Patterns, Mobile & Tablet, Navigation
By Kara Pernice and Raluca Budiu
“Summary: Discoverability is cut almost in half by hiding a website’s main navigation. Also, task time is longer and perceived task difficulty increases.”
Hamburger Menus and Hidden Navigation Hurt UX Metrics Read More Nielsen Norman Group, March 6, 2016
Persuasive Design, Credibility, Trust & User eXperience
By Kate Sherwin
“Summary: Sites must meet users’ basic trust needs before they demand that visitors enter information or engage with them. The trust pyramid has 5 distinct levels of user commitment, each with separate design requirements before users will give a website what it wants from them.”
Hierarchy of Trust: The 5 Experiential Levels of Commitment Read More Nielsen Norman Group, February 24, 2017
Credibility, Trust, User eXperience
By Kate Sherwin
“Summary: …”
Pyramid of Trust Read More Nielsen Norman Group, December 29, 2016 & January 12, 2017
Web, Usability & User eXperience
By Jakob Nielsen
“Jakob Nielsen presents a rare longitudinal study of 12 years’ evolution in web usability: what’s gotten better, and where we still need to improve, and discusses how to base design changes on valid UX research methods and gain the biggest ROI from the usability investment.”
Web UX 2016 vs 2004 & How to Maximize User Research Insight Read More Nielsen Norman Group, July 3, 2016
Branding, Interaction Design
By Kate Kaplan
“Summary: While branding has been around since people began buying and trading goods, the definition has evolved in the Digital Age. Consumers now have a wider range of interaction with companies and greater choice in product selection. Today, brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.”
Brand Is Experience in the Digital Age Read More Nielsen Norman Group, July 23, 2017
Web Usability, Navigation
By Hoa Loranger
“Summary: A site logo linking to the homepage is not enough. Logo design and placement, as well as the presence of a text link to the homepage affect success of navigation to homepage.”
Homepage Links Remain a Necessity Read More Nielsen Norman Group, April 24, 1994
Heuristic Evaluation, Human Computer Interaction, Web Usability
By Jakob Nielsen
“Summary: Jakob Nielsen’s 10 general principles for interaction design. They are called “heuristics” because they are broad rules of thumb and not specific usability guidelines.”
10 Usability Heuristics for User Interface Design Read More Nielsen Norman Group, October 17, 2010
Psychology and UX Interaction Design
By Jakob Nielsen
“Summary: What users believe they know about a UI strongly impacts how they use it. Mismatched mental models are common, especially with designs that try something new.”
Mental Models Read More Nielsen Norman Group, 2013
Design
By Don Norman
“In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.”
The Design of Everyday Things Read More Nielsen Norman Group, August 22, 2010
Strategy
By Jakob Nielsen
“Summary: Although successful websites typically have high usability, average sites can hurt their business by copying design elements that don’t work well in other contexts.”
Should You Copy a Famous Site’s Design? Read More