Hierarchy of Trust: The 5 Experiential Levels of Commitment
Nielsen Norman Group, March 6, 2016
Persuasive Design, Credibility, Trust & User eXperience
By Kate Sherwin
“Summary: Sites must meet users’ basic trust needs before they demand that visitors enter information or engage with them. The trust pyramid has 5 distinct levels of user commitment, each with separate design requirements before users will give a website what it wants from them.”
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