Almost certainly, tech companies attempt to develop ways in which participants remain engaged, although the degree to which such mechanisms are harmful remain hotly contested.Read More
Communications of the ACM, March 2019
By Ofir Turel
“For many years we have emphasized the positive aspects of computing technologies because we believed in their contribution to humanity. Nevertheless, there is a growing body of evidence in support of a technology duality view. That is to say, we have started realizing and quantifying the notion that many of the technologies we develop can also be harmful, especially when used excessively.”Read More
Communications of the ACM, June 2018, Vol. 61 No. 6, Pages 18-19
By Logan Kugler
“Facebook and Google lead the way in this arena. Facebook allows users to customize their personal profile to their liking and indicate their interests by engaging with content. Every reaction a user has to a post teaches Facebook’s algorithms his/her preferences; these algorithms then serve more content that even better matches the user’s preferences.
The result? The user visits and revisits the site, staying for longer, making them a richer target for advertising.”Read More