Nielsen Norman Group, February 21, 2016
Branding, Visual Design, Web Usability
By Kathryn Whitenton
“Summary: Users are 89% more likely to remember logos shown in the traditional top-left position than logos placed on the right.”
Website Logo Placement for Maximum Brand Recall Read More Nielsen Norman Group, July 3, 2016
Branding, Interaction Design
By Kate Kaplan
“Summary: While branding has been around since people began buying and trading goods, the definition has evolved in the Digital Age. Consumers now have a wider range of interaction with companies and greater choice in product selection. Today, brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.”
Brand Is Experience in the Digital Age Read More